FTT Goes Academia

I recently had the privilege to be invited by the Advisory Board of the Institute Of Research In Marketing (IRM), Carlson School of Management to speak about my positioning methodology.

Feel free to check out my new best-selling book, “The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Positionings, Faster“,  available on Amazon around the world as Ebook, Paperback, and Hardcover.

Mark Jenson, lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication describes it as “hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago”.  Jill Baskin, CMO @Hershey’s says “This book is packed with easy-to-follow exercises that guarantee a compelling brand positioning. Lots of helpful examples and blessedly free of marketing catchphrases. Highly recommend”. 

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Learn everything there is to know about brand position development and become more “brand positioning fluent” than 99% of the marketing community with my online course “The Art & Craft Of Brand Positioning Development”. Learn what it is, how to set objectives for your positioning, how to segment your consumers, how to create genuinely differentiating and distinctive positioning statements, sources of brand positioning, how to assess, evaluate, and improve existing positioning statements (with examples), and learn what mistakes to avoid. 

Do you just want to learn the basics of brand positioning development? Check out the award-winning “Brand Positioning Workbook:  A simple how-to guide to more compelling brand positioning, faster”. Available on Amazon around the world. (RAISE the prices again?)

Working solo on a brand positioning project or preparing a positioning workshop? Check out the best-selling Brand Positioning Method Cards for guidance and inspiration. 

Interested in insights and how to generate them instead? Then the Aha! The Indispensable Insight Generation Toolkit might be for you. Available as a set of method cards in the US and as a Kindle document outside the US. 

Need an expert team to help you position or re-positon your brand and identify new growth opportunities? Then reach out

Alternatively, you may want punctual advice, feedback, and inspiration without hiring a consulting team. Then, book an hour of coaching with me.