I recently had the privilege to be invited by the Advisory Board of the Institute Of Research In Marketing (IRM), Carlson School of Management to speak about my positioning methodology.

Feel free to check out my new best-selling book, “The Brand Positioning Workbook: A Simple How-To Guide To More Compelling Positionings, Faster“,  available on Amazon around the world as Ebook, Paperback, and Hardcover.

Mark Jenson, lecturer at the University of Minnesota Hubbard School of Journalism and Mass Communication describes it as “hands down the best book on brand positioning since Ries & Trout introduced this concept many years ago”.  Jill Baskin, CMO @Hershey’s says “This book is packed with easy-to-follow exercises that guarantee a compelling brand positioning. Lots of helpful examples and blessedly free of marketing catchphrases. Highly recommend”.