Not All Brand Positioning Statements Are Created Equal!!!!!

Here is a little video we’ve produced to demonstrate how our brain prevents us from thinking truly innovatively and the difference between not using Positioning-Roulette and using Positioning-Roulette. Let us know what you think.

The flashcards can be purchased at https://first-the-trousers.com/product… (currently on sale)

 

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Do you just want to learn the basics of brand positioning development? Check out the award-winning “Brand Positioning Workbook:  A simple how-to guide to more compelling brand positioning, faster”. Available on Amazon around the world. (RAISE the prices again?)

Working solo on a brand positioning project or preparing a positioning workshop? Check out the best-selling Brand Positioning Method Cards for guidance and inspiration. 

Interested in insights and how to generate them instead? Then the Aha! The Indispensable Insight Generation Toolkit might be for you. Available as a set of method cards in the US and as a Kindle document outside the US. 

Need an expert team to help you position or re-positon your brand and identify new growth opportunities? Then reach out

Alternatively, you may want punctual advice, feedback, and inspiration without hiring a consulting team. Then, book an hour of coaching with me.