One of the core premises of my book “The Brand Positioning Workbook: A simple how-to guide to more compelling brand…
October 8, 2022 Read more
I am thrilled to see the book win in the marketing and advertising category of the #NYCBigBookAward. You can get…
September 26, 2022 Read more
I recently had the privilege to be invited by the Advisory Board of the Institute Of Research In Marketing (IRM),…
June 17, 2022 Read more
A brand can enhance its perceived appeal -and in some cases command a higher price point- by trying to create…
June 2, 2021 Read more
The British brand “Get Wonky” started out with a great purpose but a poor positioning and branding. In fact, the…
May 24, 2021 Read more