Blog - Page 2 of 12 - First The Trousers

An Actionable Definition of Brands. Benefits. Examples. Approach.

What Is A Brand Positioning? Definition, Benefits, And Examples

What is a Consumer Insight And Why Does It Matter? (With Examples)

Culture Is One Of 26 Powerful Sources Of Brand Associations

7 Ways to Improve Your Creative Problem-Solving Skills.

8 Immutable Truths About Insights!

Can Marketers Affect Consumer Sensitivity To Price Changes? (A Study By Kantar)

How do I know I have a business-building insight?

49 Proven Techniques To Uncover Better Consumer Insights

Defending Differentiation By Mark Ritson