3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
March 10, 2020 Read more
You might be familiar with the concept of fractional CMO, a marketing executive hired on a part-time basis to help…
December 4, 2019 Read more
It stimulates all your senses When you ride a motorcycle, you feel alive and experience your environment with all your…
April 16, 2019 Read more
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
April 15, 2019 Read more
Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
March 19, 2019 Read more
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
February 10, 2019 Read more
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
December 6, 2018 Read more
I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
December 5, 2018 Read more
I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
August 28, 2018 Read more
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