3 reasons most B-to-B Customer Journeys fail, and how to change that! A client hired me a while back to…
You might be familiar with the concept of fractional CMO, a marketing executive hired on a part-time basis to help…
It stimulates all your senses When you ride a motorcycle, you feel alive and experience your environment with all your…
Brand characters, we all know them, we all grew up with them and we all like them. Brand characters are…
Over the last few years, I’ve had the opportunity to work for a variety of B-to-B companies, in a wide…
The challenge with quantitative research in Technology Doing quantitative research in the IT world is, as you probably know, quite…
I’m always fascinated by the fact that the world of marketing and advertising has changed so much over the last…
I recently got really excited by a vacuum cleaner, the sub-segment it is playing in and by how one brand…
I recently had the pleasure to be interviewed by the Louis Grenier, the host of one of my favorite podcasts…
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