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First The Trousers
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Consumer Rituals As Source Of Brand Association
Brand Positioning Objective Setting
Three axioms and three questions that summarise all of brand strategy – By Mark Ritson
Steve Jobs on Quality
Liquid Death – An Exciting But Controversial Marketing Case Study
Mark Ritson On How Dove Challenged Beauty Industry Stereotypes (Effie Case Study)
Mark Ritson On The Power Of Apple’s Brand Positioning
Steve Jobs On Apple’s Brand Strategy (Brought To Life By The Famous “Think Different” Campaign)
15 Counter-Intuitive Ways To Generate Consumer Insights Your Competition Is Not likely To Use!
The Nine Most Common Brand-Positioning Mistakes On MarketingProfs
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