Blog - Page 4 of 12 - First The Trousers

Three axioms and three questions that summarise all of brand strategy – By Mark Ritson

Steve Jobs on Quality

Liquid Death – An Exciting But Controversial Marketing Case Study

Mark Ritson On How Dove Challenged Beauty Industry Stereotypes (Effie Case Study)

Mark Ritson On The Power Of Apple’s Brand Positioning

Steve Jobs On Apple’s Brand Strategy (Brought To Life By The Famous “Think Different” Campaign)

15 Counter-Intuitive Ways To Generate Consumer Insights Your Competition Is Not likely To Use!

The Nine Most Common Brand-Positioning Mistakes On MarketingProfs

How Your Brand Equity Can Help You Weather Uncertain Times

15 Counter-Intuitive Ways To Generate Consumer Insights Your Competition Is not likely To Use!