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What is your brand story?

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FTT Goes Academia

Create A Ritual Around The Usage Or Consumption Of Your Brand!

“Flawsome”: how turning a negative brand perception into a positive one can increase sales by 540%

Taco Bell “Live Mas”: How Tapping Into The Right Brand Archetype Can Lead To A 13% Same-Store Sales Increase.

Expedia “Travel Yourself Interesting”: How Challenging Category Conventions Can Generate An ROI of 1:11.

Aero Mexico: How To Overcome Negative Consumers Perceptions To Drive Business Results.

9 Tips to Create A Compelling Messaging Strategy For Technology Service Providers:

Positioning Roulette on the “Everyone Hates Marketers” Podcast with Louis Grenier!

The 6 Criteria Technology Buyers Use To Select A Technology Service Provider – Learning From over 650 Interviews With Corporate IT Buyers!

5 Traits that Define The Ideal Executive Coach, According To Their Clients!

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