Two years ago, I had the opportunity to speak at the Lafleur’s 2015 Lottery Conclave & Interactive Summit in Orlando…
August 29, 2017 Read more
You’re (still) using social media as a broadcast channel. Sure, we all know that social media is about engagement and…
August 28, 2017 Read more
Ural motorcycles have been around since 1942 even though most people in the U.S. have never heard of them. Urals…
August 11, 2017 Read more
Here is a great video that argues that the traditional left brain – right brain model is a (hard to…
July 27, 2017 Read more
I recently came across three different advertising campaigns targeting moms that allow for a nice comparison between what I believe…
June 29, 2017 Read more
We all aspire to come up with innovative and break-through ideas, don’t we? Somehow it’s a core driver of what…
November 6, 2016 Read more
In the last few years, the marketing world has zeroed in on a new shiny object: “culture.” Culture is said…
November 6, 2016 Read more
Vegemite is a salty yeast extract paste that Australians have grown to love. For the last 50 years they’ve been…
November 6, 2016 Read more
Looking at a brand and category through the lenses of archetypes can help unleash powerful brand positionings and brand growth…
November 6, 2016 Read more
Our lives are filled with rituals that all represent a potential opportunity to position a brand. These rituals can be…
November 6, 2016 Read more